The CONSEED project will examine how important energy efficiency information is when consumers buy a new electric appliance, a car or a house.
The European Union has set itself a target of saving at least 27% by 2030. This can help consumers lower their energy bills. To help them make energy-efficient purchases, all new electric appliances sold in Europe must carry labels that indicate their energy consumption. Similar labelling systems exist for cars while buildings are marked with energy performance certificates.
CONSEED wants to find out how important energy consumption information is in consumers' decisions. It will also examine whether consumers would be more inclined to buy energy-saving products if the energy labels carried information about the annual usage costs.
Click here to go to the CONSEED website.
Interviews and experiments
CONSEED will run interviews, surveys and experiments with households and professional consumers from the services, agricultural and industrial sectors. These will cover five European countries: Greece, Ireland, Norway, Slovenia and Spain. In Norway, we will focus our research on consumers' purchases of new cars and energy efficiency investment decisions in industry. The results will help identify areas where energy efficiency policy can have the biggest effect on consumer decisions.
CONSEED, or fully CONSumer Energy Efficiency Decision making, is financed by the EU's Framework Programme for research and innovation Horizon 2020, and involves 5 European research institutions. The project is led by Trinity College Dublin; CICERO is coordinating the experiments and communication activities.